About Plus500™

Plus500 is a leading provider of Contracts for Difference (CFDs), delivering trading facilities on shares, forex, commodities, cryptocurrencies, ETFs, options and indices, alongside innovative trading technology.

Plus500 logo with fading reflection of the logo

Who We Are

Plus500AU Pty Ltd, an Australian based company with its main offices located in the city of Sydney. The company is licenced by the Australian Securities and Investment Commission (ASIC), AFSL #417727, and is authorised to offer Contracts For Difference (CFD). Plus500AU Pty Ltd currently offers a portfolio of over 2,000 instruments. Plus500 Ltd is listed on the London Stock Exchange’s Main Market for Listed Companies, and headquartered in Haifa.

Client Money

Plus500AU Pty Ltd holds client money in a segregated trust account, in accordance with the Australian legal requirements.

Client Money Protection

Highly Rated CFD Provider

Plus500 is one of the highest rated CFD trading apps on Apple's App Store and Google Play as it is understandable yet powerful in its many advanced features.

Objectives & Vision

Our Strategy

Plus500 has established a strong foundation from which it is well positioned to deliver future growth. Plus500’s strategic priorities have to date differentiated, and will continue to differentiate, Plus500 from its competitors and be fundamental to Plus500’s future success.

Continue to acquire New Customers and retain Active Customers

Plus500’s own marketing has been and will continue to be the driving force behind New Customer growth within Plus500’s current markets and potential new jurisdictions.

These innovative marketing initiatives allow Plus500 to deploy targeted marketing resources and develop highly effective marketing campaigns through the monitoring and control of customer acquisition spend based on data analytics tools and proprietary algorithms.

Increase trading volume from Active Customers on the Trading Platform

Plus500’s consistent focus on innovation, best-in-class user experience and breadth of offering are the key elements of increasing activity of Active Customers on the Trading Platform. Plus500’s continued emphasis on innovation will enable it to continue to be amongst the first to market in launching new instruments which customers find desirable, such as high profile, newly listed equities.

Increase market share in existing jurisdictions and expand into new jurisdictions

Plus500 intends to increase its market share in the jurisdictions in which its offering is currently available and expand its geographic reach over time through entry into new jurisdictions in which it does not currently have customers and by focusing on acquiring New Customers from regulated markets, particularly those New Customers residing in Western European countries.

Continue leadership in innovation and Research & Development (“R&D”)

Since its inception, Plus500 has put significant emphasis on its technological edge and continuous innovation.

The Company understands the need to develop and deploy new and innovative financial instruments as part of its strategy to continue to build a loyal and engaged customer base.

Plus500 is an industry leader within the CFD sector in mobile innovation and customer satisfaction.

Continue to optimise our operating model to further drive financial performance

The continued investment in and development of the Marketing Machine will enable Plus500 to further enhance its ability to efficiently and cost-effectively acquire New Customers.

The nature of Plus500’s proprietary technology enables it to expand into new geographies without the need for a physical presence in those markets, which in turn limits the capital expenditure required to increase its geographic reach.

Our Vision

Being the no.1 global CFD provider while continuing to lead in technology and innovation, and attracting new and existing customers.

Key milestones

Plus500 was founded in 2008. The Trading Platform enables clients to trade on movements in the price of shares, cryptocurrencies, indices, commodities, forex, ETFs and options without having to buy or sell the underlying instrument.
  • 2008 The original Plus500 Group is founded, launching its PC-based online trading platform.
  • 2009 Plus500 Group offer CFD on shares without commission.
  • 2010 Plus500 Group launches a web based version, allowing Mac, Linux and smartphone users to trade online.
  • Plus500 Group introduces ETFs into its trading portfolio.
  • 2011 Plus500 Group has more than 2,000,000 monthly transactions.
  • Plus500 Group launches the first iPhone and iPad app that allows clients full control on the go.
  • Plus500 is the highest rated CFD trading app on Apple's App Store.
  • Plus500 Group expands its international portfolio by offering over a 1000 different stocks from a wide range of global markets.
  • 2012 Plus500 Group introduces its app for Android smartphones and tablets.
  • Plus500 Group sets the goal of becoming the world's #1 CFD trading company.
  • 2013 Plus500 Ltd goes public in the AIM section of the London Stock Exchange.
  • Plus500 Group introduces the first Bitcoin CFD in the world.
  • 2014 February 26 - Plus500 Ltd market valuation in the AIM section of the London stock exchange reaches $1,000,000,000 USD.
  • Plus500 Group Introduces a ‘Guaranteed Stop’ facility.
  • 2015 Plus500 Group signs a sponsorship deal with the Spanish champions Atlético de Madrid football club.
  • March - A Windows App is added to existing Android and iOS apps.
  • 2016 Plus500 adds CFDs on Options and introduces the rollover function.
  • Plus500 Group launches the new WebTrader, compatible with both desktop and mobile devices.
  • 2017 Plus500 Group signs major sponsorship deal with the “Plus500 Brumbies”, 2017 Super Rugby Australian Conference Champions.
  • 2018 Plus500 Ltd’s ordinary shares are listed for trading on the London Stock Exchange’s Main Market for Listed Companies.
  • Plus500 Ltd joins the UK FTSE 250 index of leading mid-cap listed companies.
  • 2019 Plus500 adds a wide range of advanced charting features for technical analysis, including many indicators and drawing tools.
  • 2020 Plus500 Group signs sponsorship deals with three major football clubs - the Swiss Super League champions BSC Young Boys, Poland's champions Legia Warsaw and Atalanta B.C., rising power in Italian and international football.
  • 2021 Plus500 opens a new R&D center in Tel Aviv.

Plus500AU Pty Ltd is licenced by the Australian Securities and Investment Commission (ASIC). ACN 153 301 681 (AFSL-Number 417727).
This AFSL authorises us to provide our services to people in Australia.

Office Address

Plus500AU Pty Ltd, P.O. Box H339, Australia Square | Sydney NSW 1215, Australia.

Complaints Process

Any complaint will first be investigated by our Complaints team.
If an issue has not been resolved to your satisfaction, you can lodge a complaint with the Australian Financial Complaints Authority, or AFCA. AFCA provides fair and independent financial services complaint resolution that is free to consumers.
Telephone: 1800 931 678 (free call)
In writing to: Australian Financial Complaints Authority, GPO Box 3, Melbourne VIC 3001
Please consider our PDS and Client Complaints Policy for more details.

Communication with customers and unsolicited approaches

To communicate with Plus500, customers should fill in the form available in the “Contact Us” page (the "Request Form"). Following the submission of the Request Form, Plus500’s response will be sent by email directly to the email address the customer specified in the Request Form.
Only emails received from either the domain or from the domain are legitimate email communications from Plus500. Any other emails claiming to be from Plus500 are deemed to be fraudulent.

3D financial charts on top of a tablet

Our Partners

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